Library
MVP Launch Process (Pre-Launch + Launch)
Phase 1 Pre-Launch (2 weeks before) and Phase 2 Launch (14-day window).
TAP — Traction Action Points
30/60/90-day approval-gated goals across Network Density / Monetisation / Engagement.
Client Homework — 12-week Course
4-month structured client education: business understanding → action → revenue → traffic.
Job-To-Be-Done (JTBD) Framework
"When [context], I want to [motivation] so I can [expected outcome]"
Lean Canvas (2 mins)
9-block business planning framework — Ash Maurya variant of Business Model Canvas.
Interview Customers Guide
Migicovsky's 5 questions + do's and don'ts.
Validate Concepts Guide
Customer validation, continuous discovery, design thinking.
MVP Validation — Metrics
Four broad metrics: Adoption / Engagement / Retention / Monetisation. Plus unit economics: UAC, LTV.
User Acquisition Playbook
5-phase playbook: CVP → persona → curated strategies → 90-day TAP → backlog prioritisation.
Toolkit for User Acquisition (Beta Testers)
Beta Tester Acquisition Checklist + Beta Recruitment Funnel (100→25-40→20→10-15).
Growth & Marketing Integrations Guide
Tech stack guide for growth and marketing integrations.
Pricing for SaaS Workshop
3 strategies (cost/value/comparative), 5 Animals model (ARPA × customer count), App Store fees.
Roadmap Template — Momentum v1
Master Momentum roadmap template with package selection.
Development Engagement Letter (Qwilr)
Standard development engagement letter.
Support & Traction Packages (Qwilr)
S&T package options: Maintain / Improve / Grow with Features.
MVP Guarantee — Fixed Price
How to win fixed-price MVP projects.
Billing Policy Guideline
Engagement definitions, tool ownership (Xero, Hubspot, MyProjects), responsibilities per team.
Ad Hoc Development Request Form
Form for submitting client ad hoc work requests.
Ad Hoc Request Logs
Log of all ad hoc requests and their statuses.
Create New Invoice Form
Submit invoice requests to the billing team.
MyProjects.io
Dashboard for alignment across projects, products, people, billing, strategy.
Client Business Plan Questionnaire
14-question business plan questionnaire to assign to clients.
App Info Email Template
Email template for requesting app info for launch preparation.
Appetiser Virtues
The five Appetiser virtues that guide our work.
PM/PDM Intro Email Template
Template for introducing yourself as PM/PDM to a client.
PDM Handover Process
6-step PDM handover process across 2 weeks (FPdM → NPdM transition).
Momentum Process Overview
Lo-Fi → UX Engineering → Development. PDM joins at UX Engineering.