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SkilledMedical

David (boss), Hassam, Chris

ActiveS&T Package

Dev Game Plan

Day 9

User Acquisition Step 1: Toolkit Consulting
Not Started

Recommend tools (social platforms, Appetiser toolkit) for the client's full UA journey.

Day 14

First Look at the App
Not Started

Ensure PDM has personally tested the build before the client does.

Day 15

User Acquisition Step 2: Customer Outreach Consulting
Not Started

Help client proactively reach out, ask questions, invite collaboration.

Day 23

UA Step 2.1 Check-in: 100 prospects OR 2 businesses
Not Started

Help client reach 100 prospects (B2C/Social/P2P) OR 2 businesses ready for beta (B2B).

Day 30

UA Step 3: Explain Beta Testing
Not Started

Explain Beta Testing to the client and strategise how to invite prospects.

Day 37

UA Step 3.1 Check-in: 10 confirmed beta testers
Not Started

Aim for beta testers within their Ideal Customer Profile (ICP).

Day 44

UA Step 3.2 Check-in: 20 confirmed beta testers
Not Started

Aim for beta testers within their Ideal Customer Profile (ICP).

Day 48

UA Step 5: Set 90-day TAP
Not Started

Create a 3-month goal focused on user acquisition, marketing, and growth after MVP launch.

No TAP set yet

Day 54

UA Step 4: Prepare Beta Users for Testing
Not Started

Help client prepare beta testers for the upcoming beta test.

UA Step 5: Launch Plans Discussion
Not Started

Discuss launch plans, inform of risks, coordinate with DevOps and Dev team.

Day 61

PDM Product Review and Internal Sign Off
Not Started

On the last development month, review the app before APEX and Beta Testing.

Day 64

Backlog: Discuss Build Backlog with Client
Not Started

Avoid client ending up in S&T; try to retain the team instead.

No retainer upsell logged

Day 65

Team Retention: Post-launch Team Discussion
Not Started

Close the deal for the post-launch team.

No retainer upsell logged

UXE Month 1

Week 1

Gather project details (Client Discovery + Product Information)
Not Started

Capture client discovery and product information through kick-off call or separate meeting.

MVP Scrutiny Meeting
Not Started

Identify more product & project risks after the first meeting with the client.

Week 2

Monetisation Strategy Consultation
Not Started

Help client define monetisation model, gating, tiers, and pricing before development locks in.

Assess & Offer MVP GuaranteeOptional
Not Started

Consider whether to offer fixed-price MVP Guarantee to accelerate the project.

CMS Planning MeetingOptional
Not Started

Start initial CMS planning to ensure CMS and app requirements/data sets are aligned.

Week 3

Design Review and Alignment Meeting
Not Started

Design and roadmap should be aligned before presenting to the client.

Week 4

Finalise Risk Management Plan
Not Started

Set client expectations on potential challenges and risks during development.

Ask Client to Create a Business Plan
Not Started

Check if client has thought through the business; identify weak points where PDM can help.