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Matt, Katie, x
Dev Game Plan
Day 9
Recommend tools (social platforms, Appetiser toolkit) for the client's full UA journey.
Day 14
Ensure PDM has personally tested the build before the client does.
Day 15
Help client proactively reach out, ask questions, invite collaboration.
Day 23
Help client reach 100 prospects (B2C/Social/P2P) OR 2 businesses ready for beta (B2B).
Day 30
Explain Beta Testing to the client and strategise how to invite prospects.
Day 37
Aim for beta testers within their Ideal Customer Profile (ICP).
Day 44
Aim for beta testers within their Ideal Customer Profile (ICP).
Day 48
Day 54
Help client prepare beta testers for the upcoming beta test.
Discuss launch plans, inform of risks, coordinate with DevOps and Dev team.
Day 61
On the last development month, review the app before APEX and Beta Testing.
Day 64
Avoid client ending up in S&T; try to retain the team instead.
No retainer upsell loggedDay 65
Close the deal for the post-launch team.
No retainer upsell loggedUXE Month 1
Week 1
Capture client discovery and product information through kick-off call or separate meeting.
Identify more product & project risks after the first meeting with the client.
Week 2
Help client define monetisation model, gating, tiers, and pricing before development locks in.
Start initial CMS planning to ensure CMS and app requirements/data sets are aligned.
Week 3
Design and roadmap should be aligned before presenting to the client.
Week 4
Set client expectations on potential challenges and risks during development.
Check if client has thought through the business; identify weak points where PDM can help.